This video process story is the process I followed to help this organization create this video to tell their story.
Video Process Story – Define Phase
I met with the organization about the needs they had for making a video. They wanted to explain the fundamental reasons they do the work they do. I asked many questions to understand their work and why they do it. I found out who they wanted this video to appeal to current and future donors and volunteers. They wanted it to be distributed online and by dvd.
Video Process Story – Research Phase
From all this research I created a framework outlining themes to help me organize the information into a storyline that I hoped would be compelling.
Video Process Story – Ideate Phase
I took this outline to guide me in brainstorming a list of questions that I could use to guide the structure of the information presented in this short video. I created over 50 questions that I used to understand and record footage of the director talking about organization’s story. I used this footage as a foundation to then illustrate community life at this school and in the surrounding villages.
Video Process Story – Prototype Phase
I created a rough edit of the video and had a few people look at it to give me feedback of ways I could improve it. It was suggested how to make it more concise and ways I could illustrate parts better. With this feedback I went back and shot the needed footage. This feedback improved the video.
Video Process Story – Implement Phase
I came up with a list of tasks that needed to be done. I planned out a timeline to complete the video and put it on a calendar. To keep the project on time I referred to the timeline every couple of days, adjusted it as needed, and worked like crazy to get it done by the deadline.
Video Process Story – Learn
I have used this approach in many different ways to solve problems. Learn more about this approach and other ways I have used it.