This email design process story is the process I followed to help this company create this email campaign.
Email Design Process Story – Define Phase
I asked who their target email recipients were in the past and who they hoped would be on their email list in the future. I asked how people learned about their email newsletter and how they had new subscribers sign up for the list. I also asked what content they wanted in the emails and what they would link to. I also learned about the budget and timing for the project.
Email Design Process Story – Research Phase
To learn from all this research I diagramed a word association chart listing out, metaphors, facts, historical details, emotions, hyperbole, personification, industry terms, and slang.
Email Design Process Story – Ideate Phase
Next I used this diagramed word chart I created to base my brainstorming on. I began by sketching layout patterns for the email design: one column, two column three column, featured images, hero image, buttons, links. I went through numerous iterations of different ways information could be presented in the email.
Email Design Process Story – Prototype Phase
I presented the design to the client for feedback. They decided to change the content to a single column layout based on the content they decided to put in their emails. This change required that I re-designed the layout. I incorporate their feedback and they approved it.
Email Design Process Story – Implement Phase
The client created a timeline for sending out emails to ensure that my design would meet their deadline I created an implementation timeline listing out all the things I needed to do to create a new email using the same code base.
Email Design Process Story – Learn Phase
I have used this approach in many different ways to solve problems. Learn more about this approach and other ways I have used it.