Regardless of which tool I use to help individuals find a solution to solve a problem or help them tell their story, I follow this human centered design approach to work collaboratively with clients to determine the most fitting solution.


The Parts of the Approach

Define – identify the design challenge
• Determine the scope of the design challenge by defining existing knowledge
Research – acquire deeper understanding
• Prepare for research
• Conduct research
• Learn from research
Ideate – explore possibilities
• Brainstorm new solutions
Prototype – making ideas real
• Create simple test versions
• Gather feedback
Implement – deliver solutions
• Select a solution to develop further
• Identify capabilities required for delivering solutions
• Create an implementation timeline
Learn – assess results

Process Stories Using This Approach

Read the stories behind creating solutions using this human centered design approach.


When using this approach for any project I strive to keep this in mind.
“Simplicity is the ultimate sophistication.” – Leonardo De Vinci

These human centered design methods I follow were inspired by these amazing people and resources:
– Book by Tom Kelley The Art of Innovation: Lessons In Creativity From IDEO.
– Resources from
– Smashing Magazine Article by Pete Smart 50 Problems In 50 Days: The Power Of Not Knowing.
– Wikipedia Article Design Thinking.