This branding design process story is the process I followed to help this company create its brand.
Branding Design Process Story – Define Phase
To begin this project I met with the client to gain clear understanding of the needs for the design. I asked a broad range of questions about to company’s background, target customers, specific design needs, marketing methods, aesthetic preferences, budget and timing.
Branding Design Process Story – Research Phase
I researched the clients competition to understand the market that it is working in. I went in person to see some of the clients previously completed landscape designs. I examined the client’s working process. I learned more about where and how the branding would be used. I bought a honeydew melon, analyzed all the parts in detail and ate it for some inspiration. I reviewed the notes I took from all the data I collected. I did a mind mapping exercise to develop a framework to identify patterns. I did a word association exercise to come up with a list of things that could potentially become symbols. Words that influenced the final design in symbolic ways included: sunlight, seeds, water, horizon, land, honeydew melon, dirt, and green.
Branding Design Process Story – Ideate Phase
Branding Design Process Story – Prototype Phase
Branding Design Process Story – Implement Phase
Once the client was happy with the logo I implemented the design on business cards, letterhead, return address labels. I had the printing taken care of. Later, I also created a simple one page website.
Branding Design Process Story – Learn Phase
I have used this approach in many different ways to solve problems. Learn more about this approach and other ways I have used it.